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7 October, 2019

Fukushima Joban Products Fair Begins, Featuring Seafood Sent Directly to Restaurants in Tokyo-Yokohama Area

Since October 1, the Fukushima Joban Products Fair has been making people in the Tokyo-Yokohama metropolitan area more aware of the tasty and appealing marine products produced in Fukushima Prefecture. The fair is sponsored by the prefecture as one of the several Fukushima Restoration and Revitalization Projects supported by the Ministry of Agriculture, Forestry and Fisheries.

The seafood izakaya Sancha Mare (Tokyo) serves dishes made from fish and shellfish sent directly from they were caught in Fukushima. In the fair, some twenty-five participating restaurants in Tokyo and Yokohama have created original dishes using fish and shellfish sent directly from the prefecture to boost consumer recognition of regional brands, known as Joban-mono in Japanese, and cultivate new sales channels. According to data released in September by the Fisheries Agency, fishing ports in Fukushima that had been damaged by the massive March 2011 earthquake were able to restore their full unloading capabilities as early as 2017. Even so, the current quantity of products being handled by the Onahama Fish Market in Fukushima is only less than half of what it was the year before the earthquake happened, and their monetary value has fallen 39 percent. Efforts are still needed to not only restart fisheries operatio...more
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